NEON: AI to Power Incrementality
We’ve solved for some of the biggest Retail Media challenges
Fragmentation
With hundreds of retailer platforms and fragmented data, traditional analytics models simply don’t work. NEON uses highly evolved and nuanced models to handle this complexity.
Incompatible Metrics & Measurment
With every platform measuring its own ROAS there is no way to understand cross-retailer performance. This is equally detrimental to retailers too as it often caps their reach. NEON uses ensemble learning methods to provide advertisers and retailers standardized metrics that fully reflect business outcomes.
Elusive On-demand Rebalancing
Reliance on traditional media mix models limits clients to infrequent readouts and correction opportunities. By using various incrementality and halo detection methods, NEON offers continuous rebalancing and course-correction.
Our Solutions
Standardized Commerce Analytics Platform
An end-to-end commerce optimization platform that uses advanced models & AI to maximize true incrementality across commerce and sales channels. it connects seamlessly across hundreds of retailers and uses standardized performance metrics that uniformly apply to all of them.
Custom Commerce Analytics Solutions
Whether its gaining control of the digital shelf, or accounting for the lagged data and granularity loss between online and store sales, or even running lift studies, NEON delivers customizations that are not only powerful, but also offer low model and data maintenance costs.
On-Demand reporting
Over 200 data connectors and layered models enable extraction of an array of insights, but also power the quantification of their impact, making NEON reporting much more insightful, real-time, and actionable rather than mere presentation of facts.
Granular Optimizations
Using NEON, insights are translated easily to actions. Granular, powerful micro-optimizations can be applied to a retailer platform or a campaign management solution easily through a few clicks. These optimizations are otherwise not available in individual platforms.
Platform Capabilities
NEON recommendations (macro & micro) are developed using a confluence of top-down and bottom-up approaches, aligning media plan with tactics.
Suites include:
- Plan
- Optimize
- Competitive
Ready to Jump In?
Find out how much revenue is being left on the table.
Testimonials
