Thought Leadership
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The Agentic Economy: Our Latest Downloadable POV
Horizon Commerce has released a point-of-view on agentic commerce, in collaboration with the larger Horizon Media team, titled “The Agentic […]
Read MoreUnboxed 2025: What Happened and What It Means
Amazon unBoxed 2025 set the new standard for advertising innovation—demonstrating how AI-powered simplicity, unified systems, and immersive new formats are transforming the way […]
Read MorePerformance Creative as a Strategic Imperative: Unlocking Its Full Potential
Creative has long been treated as a “last step” in marketing — something produced after media plans are set and […]
Read MoreHow OpenAI’s Agentic Protocol Disrupts Commerce
OpenAI’s Agentic Commerce Protocol (ACP) is redefining the future of online retail, and its ripple effects will reach every player […]
Read MoreYour Website Isn’t Dying Because Of AI. It’s Just Getting a New
The Horizon Commerce Team was recently invited to Optimizely’s Opticon where Shafqat Islam, President of Optimizely and Nazanin Ramezani, VP […]
Read MoreOpticon25 Reflections: Beyond Wins, Toward Learning
The Horizon Commerce team recently spent a full day soaking in ideas at Opticon25, Optimizely’s annual event dedicated to the […]
Read MorePOV on AI for Efficient, 1-1 Digital Experiences
From buzzword to accelerator AI is Redefining How Brands Scale 1-1 Experiences: For teams growing fast—especially in competitive markets where […]
Read MoreThe $179.5B Question: Can Retail Media Networks Prove ROI Before the 2025
Retail media networks (RMNs) are facing a pivotal year as industry growth slows to a projected 15.6% in 2025, raising […]
Read MoreCreative Best Practices for Retail Media Ads: What Actually Drives Performance
In today’s rapidly evolving retail media landscape, creative execution is not just a finishing touch, it’s a primary performance driver. […]
Read MoreHow Publishers Are Using AI to Optimize Digital Experience—and Boost Advertiser ROI
In today’s competitive digital media landscape, publishers are turning to artificial intelligence (AI) to reimagine the user experience and improve […]
Read MoreHorizon Commerce: A New Chapter in AI-Driven, Outcome-Based Retail Media
At Horizon Commerce, we’re ushering in a new era for brands navigating the $6.4 trillion global commerce economy. Our transformation […]
Read MoreReflections from Cannes: Accelerating the Future of Commerce with AI
Last week, President of Horizon Commerce, Randy Browning joined Alan Moss with Amazon & Raakhee Mirchandani with WSJ to discuss […]
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