At Horizon Commerce, we’re ushering in a new era for brands navigating the $6.4 trillion global commerce economy. Our transformation from Night Market to Horizon Commerce is more than a rebrand—it’s a bold step forward, reflecting our commitment to AI-powered, outcome-based retail marketing designed for today’s always-on, data-rich world. We recently sat down with Martech Edge to discuss what this means:
“Commerce today is always-on, omnipresent, and deeply personal. Consumers now expect to shop anytime, anywhere—on any device, in any format. Horizon Commerce is built for this compressed, connected reality, giving brands the tools to close the gap between intention and transaction.”
— Bob Lord, President, Horizon Media Holdings
From Omnichannel to Omnipresent
Since our founding in 2020, we’ve built a reputation for leveraging data to drive omnichannel commerce strategies. Now, as Horizon Commerce, we’re expanding our capabilities with:
- Advanced channel management
- Business outcomes dashboards
- Seamless integration between retail media and digital experience
At the heart of this evolution is NEON, our proprietary AI platform. NEON unifies fragmented media data, transforming it into actionable, predictive intelligence. Its features—performance simulation, cross-platform optimization, and incrementality forecasting—empower brands to maximize their media investments
“This is about turning marketing from a cost center into a revenue driver. We’re giving brands the connective tissue between media and results, creativity and conversion.”
— Randy Browning, President, Horizon Commerce
Standing Out in Retail Media’s Rapid Growth
With retail media surging and platforms like Amazon Ads and Walmart Connect reshaping shopper marketing, brands need more than plug-and-play solutions. Horizon Commerce differentiates itself with an AI-first, full-stack approach that builds value on top of retail platforms, not just within them.
The Evolving Role of the CMO
Beyond Retail Media: A Full-Funnel, Cross-Channel Solution
Horizon Commerce is more than a retail media agency—we’re a full-spectrum commerce engine. Our expanded service stack includes:
- Commerce consulting and customer strategy
- Product creative and performance design
- Sales channel management
- Owned media optimization
- Commerce media planning
All these services are unified by a single goal: turning consumer intent into transaction—faster and more intelligently. By pairing advanced technology with creative expertise and deep retail knowledge, we help brands scale growth through:
- Predictive personalization
- Cross-functional insights
- Seamless buyer experiences, whether DTC, on marketplaces, or in-store
Why This Matters
Commerce marketing is shifting from intuition and silos to data-driven, AI-powered, outcome-focused strategies. Brands are under increasing pressure to prove ROI at every digital touchpoint. Our rebrand to Horizon Commerce is a direct response to this reality, challenging traditional agencies to keep pace with a future that demands speed, intelligence, and measurable results.
With a name that matches our ambitions and a platform built for today’s pervasive store—anytime, anywhere, anyhow—we’re setting a new standard for retail media. NEON’s 97.5% predictive accuracy and 18% incremental revenue lift are not just promises—they’re proof that our approach delivers real business impact at scale.
Horizon Commerce: Powering the future of commerce, wherever brand meets buyer.
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