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AdExchanger | Why Marketers Shouldn’t Obsess Over Retail Media ROAS Claims

Leave a Comment / Press / Horizon Commerce

Closed-loop attribution is a marketer’s dream. But the ease of measuring return on ad spend (ROAS) from placements on ecommerce […]

AdExchanger | Why Marketers Shouldn’t Obsess Over Retail Media ROAS Claims Read More »

AdWeek | Three Opportunities to Drive Additional Revenue for Your Retail Media Spend by Mara Greenwald

Leave a Comment / Blog Post, Press / Horizon Commerce

One of the biggest challenges facing retail marketers is how to drive more revenue in an increasingly fragmented industry. The

AdWeek | Three Opportunities to Drive Additional Revenue for Your Retail Media Spend by Mara Greenwald Read More »

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