Thought Leadership
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Apple iOS 26: The Next Frontier for Data Connectivity and Media Performance
Apple’s iOS 26 update release on September 15th is quietly reshaping how marketers measure and optimize digital performance. While the […]
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The Agentic Economy: Our Latest Downloadable POV
Horizon Commerce has released a point-of-view on agentic commerce, in collaboration with the larger Horizon Media team, titled “The Agentic […]
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Unboxed 2025: What Happened and What It Means
Amazon unBoxed 2025 set the new standard for advertising innovation—demonstrating how AI-powered simplicity, unified systems, and immersive new formats are transforming the way […]
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IAB’s Incrementality Blueprint: Prove Commerce Media Wins Beyond ROAS
Christmas has come early in the retail media world! The IAB and IAB Europe’s newly released Guidelines for Incremental Measurement […]
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Performance Creative as a Strategic Imperative: Unlocking Its Full Potential
Creative has long been treated as a “last step” in marketing — something produced after media plans are set and […]
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How OpenAI’s Agentic Protocol Disrupts Commerce
OpenAI’s Agentic Commerce Protocol (ACP) is redefining the future of online retail, and its ripple effects will reach every player […]
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Your Website Isn’t Dying Because Of AI. It’s Just Getting a New
The Horizon Commerce Team was recently invited to Optimizely’s Opticon where Shafqat Islam, President of Optimizely and Nazanin Ramezani, VP […]
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Opticon25 Reflections: Beyond Wins, Toward Learning
The Horizon Commerce team recently spent a full day soaking in ideas at Opticon25, Optimizely’s annual event dedicated to the […]
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POV on AI for Efficient, 1-1 Digital Experiences
From buzzword to accelerator AI is Redefining How Brands Scale 1-1 Experiences: For teams growing fast—especially in competitive markets where […]
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The $179.5B Question: Can Retail Media Networks Prove ROI Before the 2025
Retail media networks (RMNs) are facing a pivotal year as industry growth slows to a projected 15.6% in 2025, raising […]
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Creative Best Practices for Retail Media Ads: What Actually Drives Performance
In today’s rapidly evolving retail media landscape, creative execution is not just a finishing touch, it’s a primary performance driver. […]
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How Publishers Are Using AI to Optimize Digital Experience—and Boost Advertiser ROI
In today’s competitive digital media landscape, publishers are turning to artificial intelligence (AI) to reimagine the user experience and improve […]
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