Thought Leadership

Revlon’s Mitchum brand unlocked its next phase of Amazon growth by treating retail media and retail operations as one connected […]

Apple’s iOS 26 update release on September 15th is quietly reshaping how marketers measure and optimize digital performance. While the […]

Horizon Commerce has released a point-of-view on agentic commerce, in collaboration with the larger Horizon Media team, titled “The Agentic […]

Amazon unBoxed 2025 set the new standard for advertising innovation—demonstrating how AI-powered simplicity, unified systems, and immersive new formats are transforming the way […]

Christmas has come early in the retail media world! The IAB and IAB Europe’s newly released Guidelines for Incremental Measurement […]

Creative has long been treated as a “last step” in marketing — something produced after media plans are set and […]

OpenAI’s Agentic Commerce Protocol (ACP) is redefining the future of online retail, and its ripple effects will reach every player […]

The Horizon Commerce Team was recently invited to Optimizely’s Opticon where Shafqat Islam, President of Optimizely and Nazanin Ramezani, VP […]

The Horizon Commerce team recently spent a full day soaking in ideas at Opticon25, Optimizely’s annual event dedicated to the […]

From buzzword to accelerator AI is Redefining How Brands Scale 1-1 Experiences: For teams growing fast—especially in competitive markets where […]

Retail media networks (RMNs) are facing a pivotal year as industry growth slows to a projected 15.6% in 2025, raising […]

In today’s rapidly evolving retail media landscape, creative execution is not just a finishing touch, it’s a primary performance driver. […]