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Mara Greenwald

AdExchanger | Why Marketers Shouldn’t Obsess Over Retail Media ROAS Claims

Leave a Comment / Press / Horizon Commerce

Closed-loop attribution is a marketer’s dream. But the ease of measuring return on ad spend (ROAS) from placements on ecommerce […]

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Win the Purchase: Balancing Retail Media & Commerce Media Investment to Maximize Effectiveness

Leave a Comment / Blog Post, Press / Horizon Commerce

In this exclusive Path to Purchase Institute (P2PI) webinar, you will hear from industry experts Katie Kelly, SVP of eCommerce

Win the Purchase: Balancing Retail Media & Commerce Media Investment to Maximize Effectiveness Read More »

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