In this exclusive Path to Purchase Institute (P2PI) webinar, you will hear from industry experts Katie Kelly, SVP of eCommerce Experiences, and Mara Greenwald, SVP of Commerce Media, at Horizon Commerce, and moderator Molly McFarland, Co-founder and Chief Revenue Officer at AdAdapted, as they discuss:
- How retail and commerce media has evolved in recent years.
- How brands are balancing retail and commerce media investment.
- Consumer journey friction points and how to minimize them.
- Importance of shoppable media and solutions to consider.
- Unique data — owning the data in the path to purchase, filling the data gaps that brands have in the consumer journey.
