Our very own Dr. Ram Singh, Chief Analytics Officer had the pleasure of joining The Middlemen Podcast to discuss one of the most exciting advancements in retail media: NEON, our multi-retailer media planning and performance optimization platform at Horizon Commerce. A big thank you to the podcast team for the engaging conversation and for spotlighting how NEON is redefining what’s possible for brands in the fast-evolving world of retail media networks (RMNs).
Breaking Down the Silos in Retail Media
For years, retail media networks have operated in isolation, each with their own measurement standards, reporting tools, and performance metrics. This fragmentation has made it nearly impossible for brands to get a holistic view of their investments or to compare performance across retailers in a meaningful way.
That’s where NEON comes in. NEON is the first and only SaaS platform that truly accounts for the complexities of RMNs, integrating data and insights across multiple retailers. In my podcast demo, I showcased how NEON brings clarity, transparency, and—most importantly—actionable intelligence to retail media planning and optimization.
iROI: The Metric That Matters
One of the most important shifts I discussed is the move from iROAS (incremental Return on Ad Spend, as reported by individual retailers) to iROI (incremental Return on Investment). Why is this so critical? Because iROAS often reflects a retailer’s own perspective, not the brand’s true incremental gains. Brands need a metric that accurately captures the real impact of their retail media investments across the entire ecosystem.
NEON is designed with this in mind. Our AI-driven platform uses an ensemble of models to consistently identify the best opportunities for true incremental sales—not just what looks good on a single retailer’s dashboard. With an accuracy rate of 97.5%, NEON empowers brands to invest with confidence and maximize their returns.
The Results Speak for Themselves
Brands using NEON have seen up to an 18% increase in incremental sales from their existing retail media investments. That’s not just optimization—it’s transformation. By providing a unified, transparent view of performance, NEON unlocks the full potential of retail media, helping brands move from guesswork to precision.
Ready to See the Difference?
If you’re interested in learning how NEON can elevate your retail media strategy, I encourage you to reach out to myself, Alex Gibbs for George Musi for a deeper discussion. We’re excited to show you what’s possible when you move from siloed measurement to holistic, AI-powered optimization.
Thank you again to The Middlemen Podcast for the opportunity to share NEON’s story. The future of retail media is here—and it’s smarter, clearer, and more impactful than ever.